To make a hashtag, simply add a # sign before the thing you wish to tag. Example: #hashtagexample – If you want to tag something longer than one word, there can be no spaces. Usually, they are all lowercase letters, unless it becomes hard to read. Example: #AskAlice vs. #askalice
Hashtags are useful in two ways:
- First and foremost, they are helps to aid when people are doing searches for tweets/posts about a certain subject. Example: “What would #Jesus say about #marshmallows?” would show up in someone’s search for “Jesus marshmallows”. Hashtags are the things that “trend” on Twitter.
- To be used as an aside, usually snarky or sarcastic but often honest. This is a use popular with younger generations. Example: Going to watch movies and eat ice cream all night. #soworthit
Hashtag positioning, two choices:
- Within the sentence, which some people find kind of annoying. Example: “Want to learn some tips about #healthyliving?”
- At the end of the post, which is less annoying but takes up more characters. Example: “Learn 10 tips to start eating healthier today! #healthyliving”
Try to avoid the following two practices, and you should be okay:
- Over-tagging occurs when too many tags are assigned to a post and become a serious eyesore. Three should be the utmost maximum for hashtags. Usually only 1-2 are necessary for good SEO. Example: A photographer uploads an image of a rainbow accompanied by this post: “Gorgeous rainbow over Lake Tahoe – #LakeTahoe, #photography, #rainbow, #colorful, #lake, #water, #beautiful, #photo, #image, #RGBIV, #pretty, #scenery, #Nevada, #SierraNevada, #landscape
- Meaningless hashtags do nothing to help search engines find your post and will not make you look witty. Example: “Learn 10 tips to start eating healthier today! #goodarticle, #fun”
Be smart with your hashtags; they should always have a purpose that serves you well. Hope this has been helpful!